The name “Milk Can” honors the rich, colorful tradition of rebel distilling in Wyoming. During Prohibition, local moonshiners evaded the eyes of the law by pouring their handiwork into milk cans and ladling it out from dairy wagons. This Rocky Mountain moonshine needed to feel masculine and modern, yet maintain its historic roots. A custom typeface was created for this bottle and was carried out throughout its marketing material.

Moode is a premium hand-crafted spirit containing mood-enhancing herbal infusions. When designing the packaging for this vodka, I was given the opportunity to not only concept the design itself, but to name the multiple flavors as well. The circular design that appears on the back of the bottle is meant to look like a pill, playing with the idea that each variety is a different vodka-based prescription. 

POINT GYM + KITCHEN is a high-intensity, cross-training and comprehensive nutrition couching gym located in Portland Oregon.  At POINT you will find community, camaraderie and accountability. When creating a brand for the gym we wanted to embody the core beliefs of the gym. "Train Indoors. Play outdoors". Meaning, the gym was built to help empower people to feel strong enough to try new things and get outside. The mark needed to be strong, bold and powerful just like the women who started the gym and their clientele. The branding was then carried out through multiple pieces of collateral, the new website and further used to help promote the gyms expansion into nutritional training. POINT GYM + KITCHEN

"BE YOU. ONLY STRONGER".

To Have + To Hold is a bridal magazine geared towards young, artistically minded brides-to-be that are looking for fresh, unique ideas, rather than just a catalog of rings and wedding dresses. Equal parts bohemian eclecticism and classic sophistication, H+H is a field guide for planning the perfect modern wedding.

Photo Credits: featherlove.com

Sephora came to us with a challenge. What can we do to generate more excitement about our West Hollywood opening? We came up with a large scale installation in the middle of The Grove Park. We set up 16 mini makeup stations in a beautiful outdoor Sephora-like space. Then, we built buzz with posters all over The Grove leading up to the event. During the event, we had live demos based on 2015 Fashion week, and sent clients away with a beautiful bounce-back flyer, informing them of some free shwag available at the actual store with a small purchase. Check out some of the user-generated images at #sephorathegrove.

Foodie Heaven is a quarterly publication I helped create to promote the annual Harvest Food and Wine festival. The event takes place in Sun Valley, Idaho and draws in thousands of food and wine connoisseurs a year. The publication is roughly 43 pages and contains scheduling for the event, interviews with contributing chefs, features on local wineries, and lots of other information pertaining to Sun Valley and their growing food and wine scene.

Universal Packaging has been supplying packaging solutions since 1985. When re-creating this brand's voice through visuals, I wanted to make sure to maintain their sense of excellence and expertise in the industry, while giving it a more modern, approachable face. The final result feels both fresh and classic.

As a sponsor of the 2015 Wanderlust event, Athleta wanted to make sure they had a social activation that was on-brand, dynamic and approachable. This was achieved  through layers of styling, lush organic textures, consistent branding from web to print, and small pops of bright, beautiful color. We focused the activation around a challenge encouraging consumers to sign up, take some local classes and eventually win some free Athleta pants. Check out some of the user-generated images at Instagram #athletafit6.

KIDS IN LOVE is a personal project that is near to my heart. February 16th, 2014, I married my best friend. This is our wedding invitation suite. The wedding took place in Palm Springs, California, so we wanted the color palette to reflect the desert vibe that we are so fond of. The invite itself was designed in a circular pattern and is meant to evoke a dream-catcher, and the D+M logo (David + Marci) appeared on various printed materials as well as a hand-painted banner at the reception. Pictured: invite, wedding program, mini guide for out-of-town guests, and CD giveaway (jams for holding hands).

VOCO is a unique line of healthier ready-to-serve cocktails using only exotic juices and premium vodka, aimed at both casual drinkers and cocktail connoisseurs. The design utilizes strong typography, bright bold color, and images of the actual fruit, to create a clean, striking design that is both eye-catching and informative.

Cokana is a subtle blend of organic coca leaves and premium organic vodka. The coca leaves have been infused during the distilling process and create a slightly herbal yet refined taste. When choosing a bottle shape for cokana, I wanted to keep it modern, sexy and sophisticated. The gold leafing makes this product feel expensive, precious, and slightly unobtainable, much like the coca leaf itself. I also created the logo and branding for the distiller, Delicious Danger Spirits.

M.HAVA is a personal creative branding project. When creating a mark for my own brand, I knew I wanted something simple, modern, and with a slight nod to my Jewish heritage. I played with a ton of different typography and compositions before finding the perfect blend of modern + Marci. 

Although Big Bottom was already in the business of making whiskey, Barlow Trail was their first "American Blended" 91 proof whiskey. The label needed to appeal to both men and women. The textured paper and silver foil add a bit of shine from an otherwise dark bar shelf, and the sillhouetted tonal deer is an homage to the hiking trail for which the spirit is named. By keeping the imagery simple and typography powerful, this design was easily translated into secondary varieties.

Oregon Ryegrass Spirits is a craft distilling company that prides themselves on using ryegrass as opposed to rye grain, which creates an additional smokey taste to their spirits. This process is extremely bold in the distilling community, and they wanted their mark to reflect that. The image used is a striking yet modern interpretation of ryegrass stalks paired with a regal typeface.  

This informational placard details the life cycle and environmental obstacles of the Pacific Salmon. The calming color palette was chosen to reflect the natural beauty of the salmon and its habitat, while unique, origami inspired illustrations lend a whimsical feel to an otherwise serious topic. Simple iconography allows a lot of information to be gleaned from even a cursory glance.

After years apart, two college friends have found themselves together again in North Carolina with the common goal of integrating New York City street food and authentic Pakistani favorites. With an incredible increasingly popular Raleigh food truck scene, the boys wanted something to make them stand out. This bold mark is strong, confident and honors the traditional mark of halal food. The mark is easily applied by stamp to multiple pieces of collateral, keeping it easy to use in the truck itself.